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Mission: To make health a top priority for everyone in Northern Ireland.

Press Release 6.01.00

Special deliveries for Millennium Babies

The Health Promotion Agency for Northern Ireland today announced its initiative for marking the twenty first century - a very special project, 'Millennium Babies', which highlights the availability of information for parents to help give their babies the healthiest possible start to their lives.

During the month of January the Health Promotion Agency will be giving the first 2,000 babies born in 2000 a special limited edition pack to welcome them into the new millennium. Every maternity unit in Northern Ireland is supporting the project and most have already been giving out the packs to babies born so far in this special year.

Speaking during the launch of the initiative GMTV celebrity, Dr Hilary Jones, highlighted the importance of credible unbiased health information. He said: "This is a project which focuses on giving babies the best start in life. The wide range of information contained in the pack will hopefully encourage mums and dads to make healthy choices for their children.

"There are so many things to think about when a baby arrives in the household. This pack will help new parents when they have to make important decisions which need to be made very quickly after the birth, such as, getting baby immunised at the appropriate times."

The pack comes in the form of a very useful changing bag that holds information for new mums and babies. It includes advice about nutrition, breastfeeding, weaning, immunisation and safety. It also contains a special souvenir millennium bib and a height chart which has helpful tips on what to watch out for when your baby is more active, such as, being able to reach objects that may be dangerous.

Dr Brian Gaffney, Chief Executive of the Health Promotion Agency, said: "All packs have a questionnaire attached to them and we hope the mothers will complete these. The information collated from the questionnaires could form the basis for developing future work on promoting family health. This initiative gives parents and children an opportunity to participate in the development of future health information and could lead to new resources on a range of health issues which have been identified as being helpful."

Although this is a special one-off initiative there will be the opportunity to keep in contact with the babies and to watch their development through the *Millennium Babies website. The address is: www.bornintheyear2k.com. This site has been specially developed to support the project and has a wealth of health information that can be accessed by parents and children.

For those who will not have access to the special packs, information contained in them can also be obtained from Health and Social Services Boards and Trusts, GPs' surgeries, pharmacies and organisations such as ROSPA (The Royal Society for the Prevention of Accidents).

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*The Agency's Millennium Babies website is no longer available.


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