drugs highlighted to young people
on the dangers of drugs targeted at young people, particularly
those aged 14 to 17 years, was launched today by the Health
Promotion Agency for Northern Ireland.
research shows that over one in four school children have
been offered drugs and for most of these young people they
were first offered drugs at 14 years of age. This research
highlights the need for an ongoing programme of public information
to make young people aware of the dangers of drugs. The campaign
includes a series of television advertisements that were pre-tested
with young people in the target age group to ensure they not
only appealed but were credible too. To support the television
advertising almost 100,000 copies of the information booklet,
body, your life, your choice', will be distributed to
post-primary schools for all fourth, fifth and sixth form
Phipps, Senior Health Promotion Manager for the Agency, said:
"It is important that young people have accurate information
about drugs and that they get this information at the right
time, in other words, sooner rather than later. While the
booklet covers a wide range of drugs, the television advertising
focuses on three - Ecstasy, LSD and Speed. All drugs are dangerous
but these ones are especially risky and research shows they
are particularly popular drugs with the 14-17 year age group."
campaign also has the full support of the Northern Ireland
Drugs and Alcohol Strategy Coordinator, Jo Daykin, who said:
"I welcome the screening of these advertisements, the fact
that many young people are using drugs as part of their social
and recreational lifestyle does not make this a safe or acceptable
practice. It is only by collectively working to take the 'cool'
factor out of drug taking do we have any hope of safeguarding
the lives and health of our young people ".
television advertising campaign will run from today until
17 March 2002 and the booklets will be distributed to schools
over the next fortnight. Anyone working in the field of drug
misuse or those with a particular interest in this issue can
find the latest accurate, detailed information on-line by
a website created by the Health Promotion Agency as part of
the Northern Ireland Drugs and Alcohol Campaign.
Notes to the
this campaign and the drugs website are funded by the DHSSPS
as part of the Northern Ireland Drugs and Alcohol Campaign.
from the Young People's Behaviour and Attitudes Survey carried
out by the Central Survey Unit of the Northern
Ireland Statistics and Research Agency published January