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Mission: To make health a top priority for everyone in Northern Ireland.

Press Release 06.02.02

Cardiologist endorses graphic anti-smoking campaign

Dr David Higginson, Consultant Cardiologist at the Ulster Hospital, today endorsed the Health Promotion Agency's hard-hitting anti-smoking campaign, 'Every cigarette is doing you damage', and highlighted the fact that it is never too late to stop smoking.

The television advertising which is running until the end of March shows in graphic detail the damage caused by smoking and emphasises that every single cigarette damages health. Dr Higginson emphasised that cardiologists remain very concerned about the high levels of smoking which cause almost 3,000 premature deaths each year in Northern Ireland.

Dr Higginson said: "Many of the patients we look after have been smokers before they are admitted to hospital with a heart attack. Part of our job is to identify the risk factors that have contributed to the attack and remove them. Smoking remains one of the major reversible causes as we know that the risk of having a heart attack falls by 50% two years after stopping smoking. So it really is never too late to give up.

"The risk of coronary heart disease is dose dependant so it is not just the number of cigarettes that are smoked but how long people have been smoking for. This is why cardiologists are very concerned about the smoking levels that are already high among young people, especially among girls as recent research shows that one in three fifth form girls in Northern Ireland is smoking every day."

Dr Higginson concluded: "Many patients decide to stop when they are faced with the reality that their smoking habit has caused the damage to their heart or blood vessels. This public information campaign has been designed to confront, challenge and maybe even shock smokers into giving up for good. I would urge all smokers to stop today - there is help available to enable them do so."

A freephone helpline number for smokers has been established as part of the anti-smoking campaign, 0800 858585, and printed materials have also been produced which are available from GP surgeries, pharmacies and dentists.

END

Notes to the editor: Inpatient care linked to smoking in Northern Ireland costs £22 million per year and one million working days are lost each year as a result of smoking related ill health.


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