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Mission: To make health a top priority for everyone in Northern Ireland.

Press Release 26.06.00

Anti-smoking campaign wins young people

There were lots of smiling faces today when young people from all over Northern Ireland were presented with some great prizes as part of the Health Promotion Agency’s anti-smoking campaign. The Agency featured a variety of competitions in the magazine, Up2You, which was distributed throughout schools in Northern Ireland as part of an anti-smoking public information campaign launched earlier this year.

Rob Phipps, Tobacco Programme Manager for the Health Promotion Agency said: "We know from research that the campaign was viewed positively by teenagers and we were pleased that the response to the competitions was so high.

We are delighted to have the opportunity to talk to these young people and to once again highlight the dangers of this addictive, harmful and costly habit. "The tobacco industry has to recruit new smokers each year therefore we and others working in health promotion must continue to make sure that young people are getting the right messages in the right way at the right time about smoking."

This campaign forms part of the ongoing work to support Smoking kills, the Government’s White Paper on Tobacco.

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