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Introduction
In order to achieve its aims and objectives the Agency is
committed to working in partnership with other
relevant bodies and organisations from the public, community
and voluntary sectors. The
Agency's effectiveness is greatly increased by working with
others. Each year the Agency is engaged in a wide range of
formal and informal working relationships, and actively seeks
opportunities to communicate and collaborate with colleagues
in all sectors to promote health.
Due to the dynamic
nature of public information campaigns, which centre around
key communication messages specifically targeted at particular
groups of people, new working relationships are constantly
developed and tend to exist for the duration of each individual
project.
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