Date:
The second Wednesday in March each year. |
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Primary
target group:
Smokers |
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Secondary
target group:
Smokers' family and friends and health professionals. |
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Aim:
To encourage smokers to make a quit attempt on No Smoking Day
by offering information, advice and support about smoking
and smoking cessation. |
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| Objectives:
- to raise awareness about the day and in turn
provide smokers who want to quit with an opportunity to
do so;
- to raise awareness about the health and other benefits
of stopping smoking;
- to involve as many individuals and
organisations as possible in activities relating to smoking
cessation and education.
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| Background:
No Smoking Day is an annual UK event for smokers who want
to stop smoking. Organised by the charity of the same
name, the day combines high profile public relations
activity with the mobilisation of local services for
smokers.
The campaign
is funded and run by an alliance of health promotion bodies,
which includes the HPA, as well as professional and
voluntary organisations. The HPA supports the campaign
by contributing to core UK campaign funding as well as
promoting
and evaluating the campaign in Northern Ireland.
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| The campaign:
Each year a new slogan and image are developed for the UK No
Smoking Day campaign and used on a range of print and promotional
materials. ‘Cut it out’, 'Kiss it goodbye', ‘A
day to remember', ‘Sick of smoking?’, ‘For
smokers who want out’ and ‘Wake up to No Smoking
Day’ were slogans used in the 2000, 2001, 2002, 2003,
2004 and 2005 campaigns respectively. For 2006 the campaign
slogan is ‘Serious about stopping? You can do it.’
Each year the campaign attracts widespread media attention
and many smokers give up smoking on No Smoking Day.
To raise awareness and encourage Northern
Ireland smokers to try and stop smoking on No Smoking Day
the HPA each year
develops
an advertising campaign that counts down the days to No Smoking
Day. This year’s TV advertisement will be broadcast
on UTV from 27 February to 8 March 2006. Further information
about
No Smoking Day can be found at: www.nosmokingday.org.uk
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Evaluation:
Every year questions relating to awareness of, and participation
in, No Smoking Day are included on a Northern Ireland omnibus
survey. Link to the evaluation reports for No Smoking Day 2000; 2001; 2002; 2003;
2004; 2005.
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Media:
Link to the press releases on this campaign: 2000;
2001;
2002;
2003;
2004;
2005;
2006. |
