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Sexual health awareness campaign
Date:
February 2007 |
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Target
group:
18-25 year olds |
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Aim:
To raise awareness of sexual health issues and to promote safer sex. |
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Objectives:
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To encourage those who are sexually active to practice safer sex.
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To raise awareness about the risks of sexually transmitted infections including Chlamydia, HIV and Aids
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To raise awareness about the risk of unplanned pregnancy among young people who are sexually active and not using a reliable form of contraception.
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To provide information about the available help and advice relating to sexual health.
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Background:
The Health Promotion Agency has worked on sexual health issues for a number of years and has implemented an ongoing campaign to provide public information on sexual health to 18-30 year olds. This campaign, ‘Never underestimate peace of mind’, involves the placing of A4 posters with short, direct messages on various aspects of sexual health, in toilet cubicles and washrooms of pubs and clubs that are popular with 18 -30 year olds.
In February 2007 radio advertisements were developed to be broadcast during St. Valentine’s week. |
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The campaign:
Five radio advertisements were developed, targeting 18-25 year olds about sexual health issues. The catchy advertisements use humour to raise awareness of sexual health issues such as STIs, unplanned pregnancies, safer sex and the impact of alcohol and drugs on decision making and personal safety, and also promote the Family Planning Association helpline. Research with this age group has shown that humour is an effective way to draw their attention to information about sexual health issues.
The advertisements are being broadcast from 12 February 2007 – 16 February 2007 on Downtown Radio, Cool FM, CityBeat and Q102 on evening slots, especially around programmes for young people.
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Media:
Link to the press releases on this campaign: 2007 |
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