The Baby Friendly Initiative is a global campaign run
by the World Health Organization and the United Nations Children's
Fund (UNICEF), which recognises that implementing best practice
in health services is crucial to the success of programmes
to promote breastfeeding.
is represented by the Ten
Steps to Successful Breastfeeding, which were first published
in a joint WHO/UNICEF statement in 1989 - Protecting, promoting
and supporting breastfeeding: the special role of maternity
In the UK the
Baby Friendly Initiative provides information, support and
assessment for health care facilities working to implement
the best practice standards in support of breastfeeding. In
the maternity setting, this assessment is carried out according
to globally established criteria using a procedure which has
been adapted to reflect the unique nature of the UK health
service. Facilities which fully meet all criteria may be accredited
as Baby Friendly.
Point Plan for the Protection, Promotion and Support of Breastfeeding
in Community Health Care Settings, extends the principles
of the Ten Steps to community facilities. Here assessment
is carried out using criteria adapted to the various types
of community health care facility and those which fully implement
all seven points may receive Baby Friendly accreditation.
This award represents a quality standard of equal importance
to the Baby Friendly Hospital award.
At present within
the UK there are 43 fully accredited Baby Friendly health
care facilities and 72 maternity units or community services
with a Certificate of Commitment.
of Commitment recognises that a Trust is working to bring
its practices into line with the Ten Steps or the Seven Point
Plan and that it is working towards assessment and full accreditation.
It also represents the Trust's commitment to make improvements
to the services it provides to mothers and babies.
Health Care Facilities in Northern Ireland
- The Ulster
Contact: Patricia Weir or Diane Lockhart, Breastfeeding
Tel: 028 9048 4511
Hospitals Health and Social Services Trust, Londonderry
Finlay or Deirdre Gill, Senior Lactation Midwives
Tel: 028 7134 5171
Hospital, United Hospitals Trust
Contact: Gillian Anderson, Senior Lactation
Tel: 028 9442 4000
Friendly Community Health Care Facilities
- Foyle Health
and Social Services Trust, Londonderry
Contact: Marie Hutton, Health Visitor Manager
Tel: 028 7137 8522
Community and Social Services Trust, Ballymena
Contact: Angela McKeown, Breastfeeding Coordinator
Tel: 028 2531 3152