UK Baby Friendly Initiative
This group involves:
-Andrew Radford, Programme Director, Baby
-Sue Ashmore, Deputy Programme Director
-Gill Rapley, Deputy Programme Director
-Team of Baby Friendly Professional Officers.
support improvement of health care practices in relation to
-To encourage hospital and community facilities to adopt The
Ten Steps to Successful Breastfeeding and the Seven
-To provide encouragement and support for facilities in Northern
Ireland seeking Baby Friendly Accreditation.
-To monitor progress of HSS Trusts in Northern Ireland who
are working towards achieving Baby Friendly Status.
-To network with Baby Friendly facilities throughout the UK.
-To support improved breastfeeding education standards for
student midwives and Health Visitors.
-To support best practice standards in Breastfeeding training
for health professionals.
-To provide expertise by contributing to a working group which
is developing Baby Friendly Standards for Paediatric units.
and discussions with representatives from Baby Friendly facilities
in Northern Ireland. Accreditation of Healthcare facilities
in Northern Ireland.
Director, Andrew Radford, Tel: 020 7312 7612.