Title:
Evaluating public information campaigns on drugs: a summary
report. |
Published:
HPA, September, 2000. |
Description:
This summary report
presents an evaluation of three phases of the HPA's public information
campaign on drugs, which took place between 1997 and 1999. Phase
one of the campaign was aimed at 10 to 17 year olds, phase two
at 10 to 13 year olds and phase three at 14 to 17 year olds.
This report presents findings from the benchmark study which
was carried out prior to the start of the campaign and subsequent
evaluations conducted following each phase of the campaign.
The findings indicate the successes of the campaign but also
some of the difficulties involved in planning, executing and
evaluating drugs campaigns. This summary has been made available
to a wider audience in the hope that others can learn from it. |
Format:
A4, 12 pages, booklet. |
Other
formats:
PDF available
Here (264kb). |
Target
group:
Health professionals. |
Available
from:
HPA and Central
Health Promotion Resource Services. |
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